This update, along with new anti-spam measures, aims to prioritise content that’s genuinely helpful to users over clickbait.

Here’s the breakdown:

• Focus on usefulness: Google wants to surface content that you’ll actually find valuable.
• Timeline: The update will take 2–3 weeks to fully roll out, with most changes happening in the first week. Expect some minor adjustments over the following two weeks.
• We’re here to help: We’ll be closely monitoring how your rankings are affected and keep you updated on any significant changes. We’ll also share more insights on the update as we learn more.

Want to learn more? Check out Google’s info on core algorithm updates here.

Google updates its search algorithms, with major updates called core updates, for a few key reasons:

• Improve search results: Their ultimate goal is to deliver the most helpful and relevant information to users for their searches. Updates can address things like understanding search queries better, ranking high-quality content higher, and filtering out spammy content.
• Stay relevant with the web: The web is constantly changing, with new content and ways of creating it emerging all the time. Algorithm updates help Google adapt to these changes and ensure their search results reflect the current state of the web.
• Address user needs and behavior: How people search for information evolves over time. Google’s updates can take into account these evolving search habits and user expectations to deliver a better search experience.

In essence, Google wants to stay ahead of the curve and make sure their search engine provides the best possible results for users.

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